We are not tradesmen
We do not tile bathrooms or quote your neighbour’s kitchen. We build the machine that brings you those jobs.
Google Ads for renovation firms
We set up the system to capture, filter and manage enquiries — web, calculator, CRM and Search on your Google account.
Your Google Ads account. You pay Google for clicks — we never take a % of spend. Setup 390 €. Optional management 199 €/month. Platform (site + calculator + CRM from 799 €) is separate. Ads pay off when the landing already filters tyre-kickers.
What the homeowner sees
google.es
Sponsored
Full renovations · fixed quote in 2 minutes
www.tuempresa-reformas.es
Calculator, written warranty and job tracking. Bathroom, kitchen or full apartment.
This is a mock-up. Real ads use your company name, city and offer. You only pay if they click the blue title.
We do not tile bathrooms or quote your neighbour’s kitchen. We build the machine that brings you those jobs.
Site + quote calculator + your own panel from 799 €. The homeowner configures the job before you pick up the phone.
We put you on Google Search. Setup 390 €. Clicks billed by Google to you. The click should land on the calculator — not a “call me” box.
Official traffic source · your Google account
Google Ads is paid advertising on Google. When someone searches, Google can show a sponsored result above or among organic listings. You only pay if they click. You do not pay to “be on Google forever”. You do not buy a number of clients. You buy visits — and then your website has to turn those visits into serious enquiries.
Think of it as a funnel. The top is huge (people searching). Each step loses people — that is normal. The job is not to “get more clicks at any price”. The job is to lose the curious ones and keep the ones with a real project.
Searches in Google
“reform bathroom”, “fit kitchen”, “full renovation [city]”
Your ad is shown
Only if the search matches the campaign and your budget is on
They click (you pay Google)
Typical cost per click in this sector is often a few euros — it varies by city
They land on your site
If the site is slow or only a contact form, many leave
They finish the quote calculator
You get a qualified lead in the CRM + PDF for them
You call / WhatsApp and visit
You close — or you don’t. Ads cannot close for you
Confusion here ruins trust. There are two invoices that look similar and are not the same company.
Clicks, every day. Example: 30 €/day ≈ 900 €/month. That money never hits our account. It is your Google Ads billing. Pause the campaign and it stops.
One-off setup 390 € (campaigns, tracking, keywords, conversion). Optional management 199 €/month (we watch search terms, waste, and reports in Spanish). Website install is separate (799 € or 1,599 €) plus 99 €/month hosting.
| Concept | Who invoices | When | You can stop |
|---|---|---|---|
| Clicks / ad spend | Daily / monthly | Yes — pause in Ads | |
| Ads setup 390 € | Sistema Elite | Once | Work already done |
| Ads management 199 €/mo | Sistema Elite | Monthly if you hire it | Yes — end the service |
| Platform 799 €–1,599 € | Sistema Elite | Install | You keep the site |
| Hosting 99 €/mo | Sistema Elite | Monthly | As per contract |
Move the slider. Figures use a fictional cost-per-click and conversion rate so you see the shape of the maths. Your city will differ. We never sell “you will get 12 kitchens a month”.
Illustrative cost per click ≈ 2.4 € · Share of clicks that finish the calculator (example) ≈ 11%
To Google this month
900 €
Clicks (approx.)
375
Calculator leads (approx.)
41
Jobs if you closed 10% of those leads
~4.1
Illustration only. CPC, volume and close rate depend on competition, your reviews, how fast you answer and whether the landing is our calculator or a dead form.
210 €
Week 1
210 €
Week 2
210 €
Week 3
270 €
Week 4
Paying for clicks onto a slow WordPress with a “name / phone / send” box is the usual way to lose budget. The visitor is hot for two minutes. If they do not get a price range and a PDF, they go back to Google and click the next ad — you already paid.
| Ads + generic form | Ads + Sistema Elite | |
|---|---|---|
| What the click buys | A visit to a brochure | A visit to a qualifying machine |
| What you receive | A name and a hope | Lead + estimate + PDF in the CRM |
| Tyre-kickers | You filter by phone | The calculator filters first |
| Knowing which keyword worked | Usually no | Yes, if tracking is set |
| Client after the quote | More WhatsApps | Private job page with photos |
We do not create a secret account in our name. You open Google Ads with the company email (free). You add a payment method to Google. You invite us as managers. You can remove us in two clicks. If we ever disappeared, the campaigns stay in your login.
Company email. Google walks you through billing. No fee to open the account.
We send you the exact clicks. Access is “admin” or “standard” — you choose. Revocable.
Search ads for real jobs (bathrooms, kitchens, full renovations — not “cheap quotes”). Negative keywords so you do not pay for “jobs”, “course”, “DIY”.
So a finished calculator can become a measured conversion — not vanity clicks.
Spanish, short: spend, clicks, which searches, which leads. Not a 40-page PDF of jargon.
If you hire us to run Google Ads, we do not put two of our renovation clients on the same searches in the same catchment. “Zone” means your main city plus the area you actually work (we write it down with you — it is not a poster slogan). Organic SEO and your own ads if you self-manage are a different story. We check availability when you request.
Search terms change. Someone will search “reformas empleo” and if we do not add negatives, you pay. Management is us checking waste, tightening locations, refreshing ads, and sending you a short note — not a black box. You still own the account.
Clicks, VAT on media, invoices: your Google Ads account, your card. Pause tomorrow and that spend stops. We never collect the click budget.
No agency cut on media. You pay 390 € once to set the campaign up, and 199 €/month only if you want us watching search terms. That is the whole fee.
A finished calculator can count as a conversion. A dead form on a slow WordPress often cannot. If tracking is impossible, we tell you before you pay for clicks — and usually tell you to fix the site first.
The form stores platform + Ads on the same lead so we do not call you guessing. All prices exclude click spend.
799 € + 390 € + Excl. VAT
Website, panel, calculator and CRM (799 €), plus Search ads setup in your Google account (390 €). Click spend is extra and paid to Google.
390 € + Excl. VAT
Setup in your Google account. It makes sense if the landing page already qualifies enquiries. If it is a dead form, we will tell you to fix the site first — before you burn click budget.
390 € + 199 €/month + Excl. VAT
The same setup, plus 199 €/month so someone watches wasted searches. The account is still yours.
A village is not Madrid. Budget still works, but volume is lower. We say so before you spend.
A lead at 11:00 that you answer at 19:00 already requested three other quotes. Ads amplify your speed, not your absence.
Ads bring demand. They do not make a 6.000 € kitchen into a 1.800 € kitchen. Your offer has to be coherent.
If you only want “the cheapest CPC in Spain” with a site that does not qualify, we would rather not take the 390 €.
No. Web + calculator + CRM is from 799 € + VAT, then 99 €/month + VAT. Ads setup is 390 € + VAT extra. Clicks go to Google.
Possible if your current site already qualifies (calculator or a serious form). We usually recommend the platform because otherwise you pay for clicks that bounce.
Google reviews new ads (often hours to a couple of days). Then they show when someone searches and your budget is active. Not “next second”, not “next quarter”.
Even better. We work inside yours. We do not force you to start from zero unless the account is a mess of old display campaigns.
Yes. Budget is yours. Pause in Google Ads (we can show you). Our monthly management, if hired, you can also end.
No percentage of media. Setup 390 € and optional 199 €/month. Google bills you for clicks.
Maps / Business Profile is a different product. Ads Search is the sponsored result on google.es. We can advise on the profile; it is not the same as the 390 € Search setup.
No. The homeowner searches for a renovation, not for software. Ads talk about bathrooms, kitchens and fixed quotes — your trade.
Yes when the search is commercial (bathroom, kitchen, full refurb in your area) and the click lands on a qualifying landing — calculator or a serious form. It does not replace word of mouth, but it speeds up visibility on Google Search.
Name, phone and package. We reply by email or WhatsApp within minutes to hours, always the same day. We check if your zone is free for managed Ads. No card on this form.